Surfside on Lake Superior Branding

Marketing that Matters helped build this brand from conception to reality, positioning this new resort on the North Shore of Lake Superior as the upscale, luxury brand and sister resort to renowned Bluefin Bay. We created a brand identity that communicated total coastal luxury, taking our cues from nature – including the distinctive ledgerock shoreline. A rich “ledgerock brown” became the signature Surfside color, accented by the earth tones of the mountains and the sea (lake).